Privacy & cookie statement

Brand New Day’s business is fashion, not information. We do not ask you to supply any personal information when you visit our website (hereafter: ‘the website’) and do not gather or store any personal data of visitors. The website uses cookies and other related technologies (for convenience all technologies are referred to as ‘cookies’) to make this website look and function as it should. Cookies are also placed by third parties we have engaged for this purpose. In this document we inform you about the use of cookies on our website.

What are cookies?
A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit

What are scripts?
A script is a piece of code that is used to make our website function properly and interactively. This code is executed on our server or on your device.

What is a webbeacon?
A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.

When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on “Accept”, you consent to us using all cookies and plug-ins as described in the pop-up and this cookie statement. You can disable the use of cookies via your browser, but please note that our website may no longer work properly.

Third parties
In order to make this website look and work as it should, we have engaged the services of other companies that place cookies. Although we will never ask you for personal data and will not gather or store personal data through any other means, we cannot guarantee that third parties will handle your personal data in a reliable or secure manner. Parties such as Google are to be considered as independent data controllers within the meaning of the General Data Protection Regulation. We recommend that you read the privacy statements of these companies.

Types of cookies
Technical or functional cookies: these cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit and navigate our website. We may place these cookies without your consent.
Analytical cookies: to keep ourselves informed of our performance we may monitor the number of visitors to this website anonymously through analytical cookies. Other than the visitor numbers, no records are kept. Because statistics are being tracked anonymously, no permission is asked to place analytical cookies.
Advertising cookies: we do not use any advertising cookies on this website.
Social media buttons: On our website we do not use social media buttons to promote web pages or share them on social networks.

We use Polylang for language management. Data is not shared with third parties.
Cookie name: pll_language

We use Visual Composer for website design. Data is not shared with third parties.
Cookie name: vc4-templates
Cookie name: vc4-templates_expiresIn

Pixcare is used for webdesign. Data is not shared with third parties.
Cookie name: pixcare_last_updated
Cookie name: pixcare_state

Enabling/disabling and deleting cookies
You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser.Please note that our website may not work properly if all cookies are disabled. If you do delete the cookies in your browser, they will be placed again after your consent when you visit our website again.

For questions and/or comments about our privacy & cookie policy and this statement, please contact us at:

Brand New Day

This cookie statement was last updated on 4 January 2020 and applies to citizens of the European Economic Area.